The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site. Please see our Subscription Terms and Conditions.

All material subject to strictly enforced copyright laws. © 2022 Euromoney, a part of the Euromoney Institutional Investor PLC.

ING: integration begins at home

ING’s unique approach to the provision of financial services has placed it among the pioneers.

Jan Nijssen

ING is in some ways similar and in others quite different to most of the other western banks targeting markets in central and eastern Europe. An early entrant, the Dutch bank focused like rivals on building a presence among the region's most active consumers of financial services - the emerging local corporates that needed cash, know-how and international connections to help transform their businesses.

But the bank's approach to the provision of financial services has placed it among the pioneers. By distributing a full range of integrated products and services through its regional branch network to a base of clients that stretches well beyond top-tier corporates and multinationals, ING is growing both its brand and its business.

"We are an integrated financial services company and that's the way we've chosen to approach the [regional] market," says Jan Nijssen, the Amsterdam-based group's chairman for the central European region.

You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.


Unlimited access to and

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually


Unlimited access to and, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors


Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree