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Brazil’s one-stop shop

Marcelo Barboza is chief operating officer of, Brazil's biggest financial services site with 165,000 registered users and 2 million page views a month.

It's a genuine one-stop site: visitors can invest (a minimum of R$100 [US$55] in investment funds, no limit in equities - buy just one share if you want), track their portfolios, take part in the three chat sessions offered each day, read up on the latest Financial news and analysis, and try their hand at investing without risking any money by playing Investgame.

"Our objective is to be the only place people need to go to manage their financial activities," Barboza says.

Barboza won't say anything about revenues, but by other measures InvestShop is ahead of the competition. It has won a string of awards and consumer awareness research put it way ahead of its closest competitors.

The site was started by executives at Bozano Simonsen, the Rio de Janeiro investment bank sold to BSCH of Spain in January. The Bozano group decided to keep InvestShop for themselves - "They knew one day it would be worth a lot more money," Barboza says - and spun it off into a separate company.

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