The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2021 Euromoney, a part of the Euromoney Institutional Investor PLC.

Brazil’s one-stop shop

Marcelo Barboza is chief operating officer of InvestShop.com, Brazil's biggest financial services site with 165,000 registered users and 2 million page views a month.


It's a genuine one-stop site: visitors can invest (a minimum of R$100 [US$55] in investment funds, no limit in equities - buy just one share if you want), track their portfolios, take part in the three chat sessions offered each day, read up on the latest Financial news and analysis, and try their hand at investing without risking any money by playing Investgame.


"Our objective is to be the only place people need to go to manage their financial activities," Barboza says.


Barboza won't say anything about revenues, but by other measures InvestShop is ahead of the competition. It has won a string of awards and consumer awareness research put it way ahead of its closest competitors.


The site was started by executives at Bozano Simonsen, the Rio de Janeiro investment bank sold to BSCH of Spain in January. The Bozano group decided to keep InvestShop for themselves - "They knew one day it would be worth a lot more money," Barboza says - and spun it off into a separate company.





You have reached premium content. Please log in to continue reading.

Read beyond the headlines with Euromoney

For over 50 years, our readers have looked to Euromoney to stay informed about the issues that matter in the international banking and financial markets. Find out more about our different levels of access below.

SUBSCRIBE ONLINE TODAY

Unlimited access to Euromoney.com and Asiamoney.com

Expert comment, long reads and in-depth analysis interviews with senior finance professionals

Access the results of our market-leading annual surveys across core financial services

Access the results of our annual awards, including the world-renowned Awards for Excellence

Your print copy of Euromoney magazine delivered monthly

£73.75 per month

Billed Annually

FREE 7 DAY TRIAL

Unlimited access to Euromoney.com and Asiamoney.com, including our top stories, long reads, expert analysis, and the results of our annual surveys and awards

Sign up to any of our newsletters, curated by our editors

LOGIN NOW

Already a user?

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree