The material on this site is for financial institutions, professional investors and their professional advisers. It is for information only. Please read our Terms & Conditions, Privacy Policy and Cookies before using this site.

All material subject to strictly enforced copyright laws. © 2020 Euromoney, a part of the Euromoney Institutional Investor PLC.
Banking

JOLLIBEE FOODS: The sweet taste of success

Blue chips of the future


When bubbles burst, champagne and caviar are usually among the first consumer products to take a hit. But low-end, high-volume food and beverage retailing benefits. Everyone has to eat and, for most people, the more cheaply the better.

No other country has yet been able to match the resilience of the US fast-food eateries. Or has it? In Jollibee Foods, the Philippines - and perhaps Asia - might have found an answer to McDonald's. Not only does the local fast-food company have a much higher market share locally, it has also set up its first, and already successful, restaurant in California.

"Jollibee is one of only two or three examples in the world of a fast-food company that is able to compete with McDonald's," comments Annabelle Dychiao, head of research at HSBC Securities in Manila. "They have achieved this by providing a similar environment and a similar product, but one that is cheaper and more adapted to local tastes."


Take out a complimentary trial

Take out a 7 day trial to gain unlimited access to Euromoney.com and Asiamoney.com analysis and receive expertly-curated updates direct to your inbox.

 

Already a user?

Login now

 

We use cookies to provide a personalized site experience.
By continuing to use & browse the site you agree to our Privacy Policy.
I agree