Advent of the non-deal roadshow

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What's the best way to promote an issue? Yesterday's world-touring roadshow is too slow and cumbersome in today's volatile markets. Latin borrowers are meeting investors one on one or holding non-deal roadshows to get the message out. They launch the deal when conditions are right. This and other features of the new capital-markets environment - reopenings, reverse enquiry, speedy execution - could be more than just a passing fad. Brian Caplen reports