English county, American accent. (Great Britain’s County Bank becomes NatWest Investment Bank and expands into international bank investing markets)

ENGLISH COUNTY, AMERICAN ACCENT

ENGLISH COUNTY, AMERICAN ACCENT

The need to expand fast, embrace new markets, bring in fresh teams and revitalize the organization has catapulted once-staid County Bank into the brash world of American-style business practices.

As this UK domestic merchant bank tries to become a leading international securities house under its new name, it is copying not only the business profile of a US investment bank–more brokerage, less lending–but also the manner. It’s becoming a harsher, more frenetic place to work, where the bright and ambitious rise fast, and others get pushed aside.

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