ENGLISH COUNTY, AMERICAN ACCENT
The need to expand fast, embrace new markets, bring in fresh teams and revitalize the organization has catapulted once-staid County Bank into the brash world of American-style business practices.
As this UK domestic merchant bank tries to become a leading international securities house under its new name, it is copying not only the business profile of a US investment bank–more brokerage, less lending–but also the manner. It’s becoming a harsher, more frenetic place to work, where the bright and ambitious rise fast, and others get pushed aside.
NatWest is building its new investment bank on solid foundations.
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