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China retail gold survey 2014: China takes a dip

After a strong showing in 2013, this year looks like being less fruitful for China’s gold market. But the retail market continues to flourish. The prediction is for 25% growth in the next four years.

China gold

China’s long tradition of gold buying means the retail business in the country is likely to remain healthy for years to come. The value of gold in Chinese culture and the country’s powerhouse economy combine to maintain a robust gold market in many regions. But even China’s market is subject to peaks and troughs and 2014 seems to be proving to be one of the dips in the cycle.

Philip Klapwijk, managing director at Hong Kong-based consultancy and advisory firm, Precious Metals Insights, says the jewellery market in the first quarter was up 10% in China, whereas bar and coin demand generally was down 55%.

“The market has been pretty weak in the second quarter of 2014,” he says. “The Shanghai premium has been fairly flat. There is a bit of a hangover after last year when people were buying ahead for events such as weddings.

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