Best bank 2025: Santander
Santander had a landmark year in Brazil in 2024, both in terms of financial results – on the back of prior investment – and new product and service launches.
Financially, a significant improvement over 2023 saw Santander Brasil’s net profit hit R$3.9 billion ($704 million) in 2024, with return on average equity reaching 17.6%. Efficiency, or cost-to-income ratio, also improved to 38%, while credit costs declined.
The bank grew its customer base in Brazil to 69.5
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