For the consistency, depth and sophistication of its service model, EFG claims this year’s award for best for client service in Asia. EFG stands out in a crowded competitive landscape with a service model built around long‑term relationships, empowered advisers, and a blend of human expertise and digital enablement.
The bank’s client relationship officer (CRO) model is central to this achievement. Senior CROs, free from sales targets, anchor each relationship with a mandate to focus solely on client needs, providing trusted, personalised guidance across every stage of wealth management.
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