UniCredit has built its approach to digital asset investing around its advisory relationships and structured product expertise. Its work has focused on providing clients with a route into an unfamiliar asset class through products designed with capital-protection features.
In 2025, UniCredit launched its first capital-protected digital asset note for professional clients in Germany and Italy. The product provided a starting point for extending Bitcoin-linked investments to a wider audience, combining the bank’s existing product structuring capabilities with a measured approach to introducing clients to a new asset class.
The initial distribution reached only a handful of professional clients.
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