Best private bank: UBS
UBS demonstrated stability and consistency throughout the review period, amid significant structural change in Switzerland’s private banking market.
During the review period, UBS completed the legal merger of UBS Switzerland AG and Credit Suisse (Schweiz) AG, enabling the phased migration of Swiss-booked clients onto a single platform. Consolidating the two franchises allowed UBS to streamline duplicated infrastructure and channels, strengthening the bank’s operating model. UBS took a measured approach that focused on maintaining service continuity, mitigating the disruption that can accompany large migrations and maintaining client confidence.
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