Awards for Excellence national winners 2025: Ecuador

Best bank 2025: Banco Pichincha Ecuador

Banco Pichincha Ecuador has reaffirmed its leadership in the country’s financial sector, earning recognition as the Ecuador’s best bank 2025. With a market share of 29.1% in loans and 29.5% in public obligations among private banks, Banco Pichincha serves 34% of the Ecuadorian population – more than any other bank in the country. 

In 2024, the bank achieved portfolio growth of $1.4 billion and nearly 10% growth in deposits, reflecting strong customer trust and effective business strategy. Over 60% of transactions were conducted through digital channels, and more than $1 billion in consumer loans were disbursed digitally. Innovations like a flexible savings account, Deuna QR payments and the Migrant Account have expanded financial access and convenience. 

Banco Pichincha also launched a generative AI-powered virtual assistant and strengthened cybersecurity with biometric authentication and real-time fraud detection.  

Its commitment to financial inclusion is evident in initiatives like the Cuenta Joven for young people, remittance services and microfinance support. 

With a robust sustainability strategy, leadership in agricultural financing, and a strong focus on diversity and inclusion, Banco Pichincha continues to drive economic empowerment and digital transformation – setting the benchmark for banking excellence in Ecuador.