First National Bank (FNB) has built one of the most sophisticated premier banking propositions in Africa by focusing squarely on the financial realities and aspirations of the region’s emerging affluent clients.
Its premier banking platform typically targets customers earning R300,000 ($18,000) to R750,000 annually, but the proposition’s depth and flexibility mean it also appeals to higher earners with relatively straightforward banking needs. What distinguishes FNB’s approach is its combination of powerful digital capabilities, lifestyle-linked value and advisory support designed to help clients progress along the wealth continuum.
At its core, the offering is designed around the pressures facing South Africa’s professional class.
Access this research
Enter your work email address to sign in or check whether your organisation already has access to Euromoney.
