SEB’s recent push in Nordic family office services has been defined by a clear strategic choice to treat wealthy business-owning families not as standard private banking clients but as complex enterprises that need coordinated advice across ownership, governance, investment and day-to-day family matters.
The bank rebuilt this model in 2022, focusing on professional family offices and family-owned investment companies with institutional habits and substantial assets, and it has since organised its Nordic coverage around senior client executives with backgrounds spanning corporate, investment and institutional banking.
SEB is not presenting family office work merely as an add-on to wealth management, instead positioning it as a specialist franchise that can deal with both sides of a family’s balance sheet – from portfolio construction to financing structures and succession questions.
William Paus, executive vice-president, head of wealth and asset management, SEB, says: “Over the past three years, SEB has grown its family...
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