Best bank 2025: Bank of Africa
Bank of Africa has demonstrated remarkable financial and innovative prowess in 2024. The bank showcased strong financial growth, as evidenced by a 29% increase in net income attributable to shareholders, reaching Dh3.4 billion ($377.8 million). Its gross operating income saw a significant rise of 23%, achieving Dh10 billion.
A pivotal advancement was the launch of ‘SCF by BOA’, Morocco’s inaugural fully digital supply chain finance platform. This platform revolutionised the traditional supply chain processes by providing robust solutions for invoice management and immediate access to competitive financing, specifically tailored to modern business needs.
Further strengthening its market presence, the bank’s customer loans in Morocco escalated by 6% to Dh142 billion, and deposits experienced an 8% uplift to reach Dh159 billion in the same year. These figures not only highlight the bank’s solid financial footing but also its ability to attract and retain customer trust amid a competitive banking landscape.
In a stride towards environmental responsibility, Bank of Africa submitted Morocco’s first Climate Report in 2024. Adhering to the GHG Protocol and Partnership for Carbon Accounting Financials standards, the bank measured its emissions and aligned its reporting with regulator and investor expectations. Also, the bank conducted its first structured climate risk assessment, marking significant progress in integrating sustainability within its core operations.
The bank’s partnership with CHARI Money in 2024 to digitalise local businesses and support Moroccan grocers underscores its commitment to enhancing digital finance. By introducing integrated mobile payment and management solutions, the bank has significantly contributed to modernising the traditional retail sector, proving its role as a catalyst in the digital transformation of the Moroccan economy.
Best investment bank 2025: Attijariwafa Bank
Amid the tumultuous market of 2024, Attijariwafa Bank adeptly navigated the investment banking landscape by boosting derivative flows significantly.
This was largely facilitated by the introduction of innovative financial solutions tailored to enhance FX hedging, an essential tool during periods of heightened market volatility.
Further distinguishing itself, Attijariwafa Bank enhanced its E-Markets platform in 2024, offering competitive capabilities such as real-time FX liquidity, competitive pricing and the provision of advanced hedging tools.
The bank’s investment arm, Attijari Finances Corp., showcased its advisory prowess by steering three pivotal bond issues, which collectively amassed Dh2.7 billion ($300 million). This included two subordinated bonds for Attijariwafa Bank itself and another significant issuance for Wafasalaf, thereby solidifying its reputation in structured financing.
On the technological front, 2024 saw the bank enhance its operational framework by broadening AI integration across its trading floors. This leap in technology deployment was not just an upgrade but a transformation aimed at managing the increasing volume of capital markets activity and boosting operational efficiency.
Moreover, Attijariwafa Bank’s refined focus on securitisation and comprehensive debt-raising services exemplified its commitment to supporting the entire spectrum of origination, structuring, risk hedging and regulatory compliance. This thorough approach ensures that its financial services are not only state-of-the-art but also conform to elevated standards of client service and regulatory demands.
Best digital bank 2025: Attijariwafa Bank
In 2024, Attijariwafa Bank significantly advanced its digital banking capabilities in Morocco, firmly positioning itself as Morocco’s best digital bank.
The bank launched the Borj catalog, pricing and billing solution, an initiative designed to centralise product management and guarantee consistent experiences across all channels. This solution supports real-time data processing and incorporates dynamic pricing, significantly accelerating time to market while enhancing responsiveness to customer needs and market trends.
Attijariwafa Bank’s introduction of built-in simulation tools and an API-first architecture has further bolstered its digital infrastructure, providing deeper insights into customer eligibility and improving integration flexibility.
These technological advancements have not only improved operational efficiency but also have considerably boosted customer engagement both digitally and in-branch through personalised billing and contextualised offers.
The bank’s strategic use of multi-bank adaptability and open-source standards ensures that the solution is not only effective within Attijariwafa Bank but is also scalable across its subsidiaries. This scalability confirms the bank’s future readiness and its ability to adapt to evolving technological landscapes.
Overall, Attijariwafa Bank’s innovative developments in 2024 have dramatically enhanced the digital banking experience for its customers, demonstrating a strong commitment to operational excellence and customer satisfaction in the digital age.
Best bank for customer experience 2025: Attijariwafa Bank
Attijariwafa Bank has demonstrated significant improvements in customer service and considerable growth in loan disbursements in 2024, warranting its award as Morocco’s best bank for customer experience.
The launch of Borj Customer Services in 2024, an innovative omnichannel request management platform powered by AI, notably reduced attrition rates by 25%. This platform enhances customer experience through features like real-time request tracking and voice-to-text functionality for submitting requests, available in French, Darija and English, across both mobile and web interfaces.
In terms of financial performance, Attijariwafa Bank saw a substantial increase in equipment loans by 29%, reaching a total of Dh88 billion ($9.8 billion) and a 32% market share in this sector. Similarly, the bank’s focus on corporate loans proved fruitful, with a rise from Dh200 billion to Dh220 billion, boosting its market share to 30%.
The bank disbursed Dh10 billion in household loans in 2024, aimed at enhancing consumption and housing access for individuals.
These metrics collectively underscore why Attijariwafa Bank stands out in delivering an excellent customer experience while fostering economic growth in Morocco.
Best bank for SMEs 2025: Bank of Africa
Bank of Africa has supported the growth of small and medium-sized enterprises (SMEs) in Morocco, acting as a catalyst in a critical economic sector. In 2024, the bank notably increased the number of SME financing packages it granted by 46%, while also fostering new business relationships, which grew in number by 23% compared to the previous year.
Further reinforcing its offerings, the bank saw a significant 33% rise in equipment loans, with overall customer loans in the country climbing to Dh142 billion ($16 million), marking a 6% increase from 2023.
Several strategic programmes were also launched in 2024 to specifically target needs within the SME sector. Programmes such as Cap Access and Cap Hospitality aim to bolster SME funding, with a particular focus on the tourism sector – a critical part of Morocco’s economy. Additionally, the GO Siyaha Green Growth initiative was established to promote green growth among SMEs, reflecting an alignment with global sustainability trends.
In the realm of digital transformation, Bank of Africa introduced ‘SCF by BOA’ alongside an enhanced Business Online platform – innovations designed to streamline SME access to finance and improve transaction management capabilities, respectively. The initiatives aim to reduce traditional barriers faced by SMEs in accessing financial services, thereby fostering an environment of greater business efficiency and connectivity.
Moreover, the bank secured a €70 million ($82 million) GEFF credit line and forged a partnership with the European Investment Bank in 2024, aimed at promoting sustainable investment and facilitating access to international markets for SMEs.
