In the wake of the global financial crisis of 2008, Morgan Stanley executives shook up the firm.
A long-time commitment to services that made lots of money in good years but too little in the lean ones was replaced by a focus on businesses that generate strong annual income streams, and to lock in customers for life – notably wealth and investment management.
It was tough going at first, but the model is working nicely now.
Access this research
Enter your work email address to sign in or check whether your organisation already has access to Euromoney.
