Morgan Stanley Family Office (MSFO) has had a standout year globally. The judges note that this award recognizes its rare ability to differentiate through services to a segment that is sometimes thought of as more demanding in execution than advisory.
MSFO, led by Daniel DiBiasio, has focused on investment advice services to family offices by creating a boutique-like investment advisory group. The bank offers fiduciary services over the whole of a client’s portfolio and argues that its global coverage – and exhaustive investment reach – enables it to provide advice that is agnostic about both where ideas are sourced and where assets are custodied.
It is not just the judges that find this proposition compelling: MSFO grew its client base by over 100% year on year in 2022 and now has more than $150 billion of assets under advisement, with an average net worth of over $1.5
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