It appears the desire to be seen at all times, and by as wide an audience as possible, is no longer the sole domain of egomaniacal celebrities.
Until recently, most banks and firms quietly got on with business. They made things and announced results. Now and then they gobbled each other up or got into hot water with regulators. That was pretty much it.
No longer. Some institutions now find it hard to go 24 hours without broadcasting exciting news about, say, a new hire or sustainability target on social media.
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