World’s Best Bank for Wealth Management 2020: UBS
The Swiss bank stands apart from its peers. It helped its clients profit, both in the serene waters of 2019 and in the wake left by Covid-19 as it spread across the world in 2020
Strength is usually built on good foundations. So it is with UBS. The Swiss bank’s wealth management franchise entered 2020 in robust shape, but still it saw ways it could and should improve.
At the start of the year, UBS set out three broad aims designed to reinforce its market-leading position in wealth management. They were: to deliver more tailored services to clients; to spend more time with them by moving the decision-making process (including relationship managers) closer to them; and to ensure UBS bends to their will, not the other way round, by delivering access to world-class financing, global capital markets and portfolio solutions.
Foundations like these help the best financial institutions not only to adapt to crises fast but to find ways to come through in better shape.
The onset of the pandemic forced everyone to adapt to new ways of living, to confront challenges and to find novel ways to stay calm, productive and safe. But the toughest times also present the best operators with an opportunity to demonstrate the true purpose and value of effective wealth management.