South Korea’s Woori Bank profits by attaching itself to Oscar-winning film Parasite

Woori Bank’s investment in Parasite has paid off handsomely, as punters around the world flock to see the first foreign language winner of best picture.

Parasite director Bong Joon-ho with his Oscars

A pair of far-sighted investments in the Academy Award-winning film Parasite are set to pay hefty dividends to two of South Korea’s leading lenders.

Woori Bank pumped KRW300 million ($255,000) into the film two years ago, a spokesman in the bank’s investor relations department told Euromoney.

He said the investment was “purely a commercial decision”, and added: “We are all very proud [of its] success.” State-run Industrial Bank of Korea (IBK) injected KRW120 million into the film at the same time, also indirectly and via an investment vehicle.

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