If you look at who’s successful in the digital world, in any industry, it is companies that are global
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THE CEOS |
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One of BBVA’s proudest achievements over the last two years was gaining the top ranking globally for the functionality and user experience of its mobile phone app from Forrester, a US research firm. Can it give clients similar benefits by copying what its best peers’ apps do, as another chief executive of a big European bank suggests?
Certainly not, says executive chairman Carlos Torres Vila.
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