Banking: DBS – the Musical

DBS marked its 50th anniversary by commissioning a musical based on its web series 'Sparks'.

How do you commemorate 50 years in banking? A big party? A name change? A commemorative plate of some kind?

Forget all that. Dream big. You need – a musical!

This is what DBS decided, anyway. The bank marked its 50th anniversary by commissioning a musical called ‘Sparks’ to run at Singapore’s Capital Theatre.

We are of the view that DBS’s own synopsis of events can’t possibly be improved upon, so here goes.

“In SPARKS: The Musical… Chester Teo is a no-nonsense DBS banker who cares deeply about his clients, as he reminisces about his experiences – personal and professional.

Access intelligence that drives action

To unlock this research, enter your email to log in or enquire about access