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This sounds very much, she tells me, like a story I should get my teeth into. The editor chimes in to politely inquire if I can drill down beyond the press release for further details. In vain, I attempt to rescue my blunder, pointing out, perhaps a little sharply, that the dental industry is highly decentralized when it comes to parts and materials, relies heavily on effective transfer of funds to increase productivity and live up to the fast-paced demands of its clients and that until now it has been stuck having to change between currencies to source the materials needed to manufacture products for intra-oral scanning.
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