Batista tries to maintain his X factor
Cash is God but creativity is vital

He laughs and points out of his EBX Rio office window to the Gloria marina. In the marina sits his luxury tourist boat, the Pink Fleet. Behind the marina is the Hotel Gloria. In the 1950s the 630-room hotel was host to prominent politicians, artists and scientists, but now it is in much need of renovation.
“I’ve just bought the Gloria hotel and in July 2011, when it reopens, it will be the best hotel ever.
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