Dukascopy then told me that I wouldn’t be able to speak to anyone about the release and its supposed news until next Tuesday. “That’s a strange way of managing your PR,” I told the bemused telephone receptionist. “It’s odd to send out a press release and then have nobody available to talk about it.”
Anyway, for those who don’t know it, here is how Dukascopy, a company that apparently sponsors the luggage trollies at Geneva airport, describes itself. “Dukascopy-SWFX Swiss FX Marketplace is a technological solution for trading, using a centralised-decentralised marketplace model.”
Centralised-decentralised market place? Why didn’t Ron Smith-Glare think of that when he tried to launch his revolutionary YoursMineShag platform? I wondered.
The press release only confused me further. It has clearly not been written by a native English speaker. That is not reason to discriminate against it, but its content seemingly goes a step beyond normal marketing hyperbole. In fact, it looks full of hyperbollocks. Here it is, verbatim:
“In this period of turbulence, when the Swiss financial industry flow looses it’s good reputation, the technological leader in the domain of Forex offers a good opportunity for Switzerland. Imagined in the laboratories of CERN (European Organization for Nuclear Research), the latest technology, Dukascopy-SWFX, founder of the biggest Swiss marketplace with over 10 billion dollars of volume per day, is finally available to the regional banks and brokers. Estimated to several hundred million dollars, this platform democratizes itself after ten years of research and development. Dukascopy-SWFX Swiss FX Marketplace becomes therefore the first swiss marketplace to furnish White Label program, allowing institutions to make use of it’s technology without having to bear the initial investments. The banks will therefore be able to possess in a simple and rapid manner their own trading platform.”
I bet the likes of Deutsche, UBS, Barclays and countless others are rushing down to Geneva as I type to see what Dukascopy is offering.
