Dubai World group’s Limitless: Testing the limits of green development

It has been a whirlwind few years for Limitless, a division of the sprawling Dubai World group. Founded in July 2005 with the express aim of designing and developing the best environmentally sustainable buildings and cities, the agency has already scored some big successes. Elliot Wilson reports.

Limitless ambition: a snapshot of other developments

Limitless’s latest project is one of its most ambitious. Announced in mid-February, it involved the company entering Jordan’s growing market for the first time. The $300 million project, called Limitless Towers, comprises twin structures that will eventually soar 200 metres above the capital city of Amman. It will include the world’s highest suspended swimming pool – a glass-bottomed structure linking the two towers 125 metres above ground level, providing swimmers with a vertiginal view of the city below.

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