Press coverage is often seen as an independent endorsement of a particular company’s services. The effects of winning prestigious awards, such as those in Euromoney’s annual FX poll, can be even greater. So it is no surprise to see both used by many firms as part of their advertising and marketing strategies. It’s all part of the game and this column has written several times about embellished or exaggerated marketing.
At Euromoney, we frequently receive emails asking about the veracity of some of the claims, particularly awards.
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