Brewer milks the market in Vietnam

SAB Miller, the world’s third-largest brewer, announced in January its intention to establish a brewery in Vietnam through a 50:50 joint venture with Vinamilk, Vietnam’s leading dairy products company. The $45 million venture will be based near Ho Chi Minh City and will make use of Vinamilk’s extensive distribution network. The aim is to develop a Vietnamese beer brand that will be supported by a premium SAB Miller brand.

SAB Miller is the latest multinational to establish in Vietnam amid growing signs that the communist country is at last embracing market reforms.