Monetizing dreams “Project branding is very important now,” says M Ridwan Kamil, principal at architect and urban design firm Urbane Indonesia. “It’s not just lifestyle or media super blocks being developed now, but you have financial, commercial and pure residential blocks too.”
The Lippo Karawaci edge city in Jakarta was so popular that the name was adopted for Lippo’s entire property group. Shui On, which developed the Xin Tian Di retail concept in Shanghai, has used this same brand to begin new developments in Chongqing, Wuhan and Hangzhou.
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