Small Firms Squeeze Into ETF Space

This article appears courtesy of Institutional Investor

Source: InstitutionalInvestor.com

The road to exchange traded fund success isn’t an easy one. With the pioneers – State Street Global Advisors and Barclays Global Investors – so firmly entrenched, the deck is stacked against upstart firms. BGI, SSgA, the Bank of New York and The Vanguard Group hold more than 95% of ETF assets, according to Morgan Stanley. BGI alone offers 101 of its signature iShares, and SSgA accounts for another 32, including the hugely successful SPDRs.