Publication: Business Digest
Provider: AII Data Processing Ltd.
Date: November 11, 2005
U.S. Coca-Cola Invests $14 Mln To Launch Dasani Water Brand in Argentina
La Nacion – Argentina U.S. soft drinks maker Coca-Cola announced that it invested $14 mln (11.9 mln euro) in the introduction of its mineral water brand Dasani in Argentina, it was reported on November 10, 2005.
The new product will help Coca-Cola in its strategy to capture a market share of approximately 30 pct in this segment, which has sales of close to 700 mln Argentine pesos (599 mln euro) a year.
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