Russia is famous as the land of vodka. But recently Russians’ taste for beer has been growing fast. Having had one of the lowest levels of beer consumption in Europe in the 1980s, partly because of the poor quality of the Soviet brands, Russia now has one of the fastest-growing beer markets in the world.
Beer consumption grew by 10% in the first half of 2004. That was “much greater than everyone expected”, says Natasha Zagvozdina, consumer analyst at Renaissance Capital.
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