The CFOs and finance directors of technology companies are struggling to find the right balance between strategist and controller in the post-boom world of mature markets, according to The McKinsey Quarterly, the online magazine published by management consultants McKinsey & Company.
The consultants say that when the technology industry was growing rapidly, many CFOs of tech companies served purely as strategists, helping to guide companies through mergers and acquisitions and relying on growth rather than productivity to meet financial goals.
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