Brands to go

At first blush, Thai Union Frozen Products Public Company seems to be a poster child of the new Thai economy.

Thai Union, established in 1988, a world leader in one of Thailand’s key exports, food processing, is one of the largest OEM seafood suppliers into the world market. Yet arguably, its achievements have come in spite of, rather than as a result of, Thaksinomics.

In 2000, Thai Union moved into the higher-value, branded products business by acquiring the established US brand Chicken of the Sea.