Nordic banks respond to demanding clients

Having suffered significant losses when the technology bubble burst, Scandinavia's high-net-worth individuals have become more demanding about products and services they expect from their banks. And with the number of wealthy predicted to rise, banks are being spurred to tailor their offerings to suit these clients. Helen Avery reports.

TRADITIONALLY, NORDIC DOMESTIC banks have focused on affluent clients, rather than high-net-worth clients. The high level of taxes in the Nordic region, excluding Iceland, has kept a lid on the growth of the high-net-worth sector, while the technology boom pushed a considerable number of Nordic retail clients up into the mass affluent zone.

In 1999, there was a 39% increase in the number of affluent individuals in the Nordic region as a result of their heavy exposure to equities and, in turn, technology stocks.

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