THE ART THAT graces the walls of the new offices of Credit Suisse Private Banking in Singapore is probably as valuable as the old masters in many head offices in Geneva and Zurich, but it is certainly a lot more modern. And the client meeting room looks more like a designer’s studio than home to one of the world’s largest and longest-established private banks. The ambience says a great deal about the new face of private banking in Asia.
“The private-banker’s role has become very challenging,” says Didier von Daeniken, head of Credit Suisse Private Banking for southeast Asia.
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