The level of media interest in search engine company Google’s initial public offering has been unprecedented. Not even Deutsche Postbank’s IPO comes close, even though it was bigger, more complex, and more troubled. The German IPO has been mentioned in 125 articles in the Financial Times over the past year, fewer than half as many mentions as Google’s, at 267.
Every event and non-event over the course of the deal has been so exhaustively documented that it is hard to see the forest for the trees.
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