Selling the story to foreign investors

SENIOR EXECUTIVES OF companies that have taken the plunge and invested in Bulgaria talk enthusiastically about their experience. They cite the stable political and economic climate, the high qualifications and low cost of managers and staff and the ready access to EU and Balkan markets as reasons for their success.

These investors range from large western banks, such as UniCredito Italiano, to Greek cement maker Titan, which has invested e40 million in a plant. IT company Hewlett-Packard has a regional business centre in Sofia and two mobile phone companies, Mobiltel and Global, are owned by Austrian and Greek firms.