THE CLOCK IS ticking for Société Générale chairman Daniel Bouton. Since failing to buy Paribas in 1999, when BNP’s Michel Pébéreau broke up a friendly merger and snatched the prize from him, Société Générale has not made a significant acquisition.
Four years on, his bank faces the same identity crisis it did then. It is big enough to be important and to count among the core banking group of major European companies but not of the size to play with the big boys such as Deutsche Bank and UBS Warburg.
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