In provincial Russia only two makes of car are seen much. The Zhiguli (better known in the west as the Lada) has about 60% market share catering to the mass market and is produced by the Soviet-era dinosaur AvtoVAZ. The other one is the Volga. Made by GAZ, it is aimed slightly upmarket where it holds a 20% market share.
Both companies are trying to transform themselves but GAZ has new young management that promises to go faster.
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