When I ask Patrick Ménard, the recently appointed head of Société Générale’s new media and telecommunications group, to describe his style of management, he drifts into football-speak. “These days,” he says, “you’ve really got to be a player coach.” Sounding a little more like a banker, he explains: “You’ve got to do deals yourself to be credible, both externally and internally, but you also need to be a manager. We are, after all, running a global business.
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