A giant advertisement is being pasted on to a billboard sign along one of Mexico City’s urban motorways. In bright red colours, the promotion offers to help change your life.
It is not a revolutionary diet on offer, or an invitation to a join a new religious sect. It is Banco Santander Mexicano’s short-term mutual fund, which is now available to all of the bank’s customers.
The bank’s decision to make mutual funds available to smaller clients could change the way people save in Mexico, analysts say.
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