Citigroup’s confused chemistry
When Citibank and the Travelers Group merged, the hype
was about cross-selling retail products. Citi's distribution
network and Travelers' products would be a potent combination,
claimed Sandy Weill and John Reed. The investment banking brew had
less to offer and was expected to be more troublesome. But so far
it isn't working out like that. The investment bank is the success
story. Meanwhile, cross-selling isn't working. Antony Currie
reports
