The news last month that Optimark has failed in its bid to change the dynamics of US equities trading stands as a timely reminder of the difficulties e-commerce start-ups face.
Just a year ago it had deals with Nasdaq and the Pacific Exchange, had received a total of $236 million in funding from investors such as Merrill Lynch, Goldman Sachs, CSFB and PaineWebber, and from leading venture capitalists, including $100 million from Softbank. At one point it was valued close to $1 billion and was considering an IPO.
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