Thus far DLJ might appear not to have created much impact in e-commerce beyond spinning off its on-line broker, DLJdirect. But appearances in this case are deceptive, in part because DLJ is not in many of the low-margin, commoditized businesses which are plaguing its larger peers and also because the Axa-owned US investment bank is responsible for one of the more innovative implementations of an e-commerce tool.
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