Finance and the internet: The new battleground

Forget about the euro. Forget about Y2K. These are no more than simple exercises in crisis management. E-commerce is what you should be preparing for: get the power of the internet around you. It is a power that is revolutionizing equities trading, a power likely to spread into core investment banking, in the process stripping away the inefficiencies previously integral to the financial system. Established market leaders already face an array of upstart competitors. There are new banks, new trading systems. Pricing and research are the main targets. All-comers now have access to liquidity. Huge amounts of research are freely available. Ma, Pa and the Belgian dentist can pile in there with the best of them. All under the cloak of anonymity. As a senior investment banker puts it: "This business used to be a pitched gun-battle. It could get messy but you knew who the opponents were. Not any more. It feels as if we're being shot at from every direction." Heed his words but don't delay in joining the fray. Three years will be too late. E-commerce is the power of the future. But it's here now. Antony Currie goes behind the wires to report from the new frontier.