Deal insider: Investors resist the lure of Princess

Issuer: Princess Private Equity Holding

Issuer: Princess Private Equity Holding

Issue type: Principal guaranteed convertible into private equity

Amount: $600 million

Bookrunners: ABN Amro, Deutsche Bank Take a fashionable but illiquid asset class like private equity: it is difficult for most investors to access and risky, but offers the potential for fabulous returns. Turn it into a fixed-income security so it can be bought by European investors that are unwilling or unable to dabble in equity. Finally, dress it up with a principal guarantee to make it irresistible to conservative investors who are nevertheless desperate for greater yield.

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