Deal Insider: A big brown delivery

Author: Antony Currie

Issuer: UPS

Amount: $5.47 billion

Type of issue: Initial public offering

Launched: November 10th

Price: $50 per share

Lead manager: Morgan Stanley Dean Witter

Nicknames are dangerous things. If we based our judgements on them, United Parcel Service would be in a pile of trouble. Big Brown is the rather unflattering one appended to UPS. It’s the company’s fault, of course – they should never have painted their delivery vans that colour, or put their employees in those awful dirt-brown overalls.

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