Towards professional excellence
Baron David’s survival strategy
Rothschild, one of the UK’s most traditional banks, is in the mood for change. Having survived war, depression and bitter family struggles, this ancient empire faces new challenges to its might those of global markets and financial volatility.
Prompted by customer demands and the Baring crash, Rothschild is taking a long hard look at itself. And what it sees is a bank crying out for reform a sprawling collection of companies without logical structure; businesses duplicated around the world in a way that defies modern management; and a name that still opens doors at the highest levels but lacks the mystique it used to have.
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