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When Jürg Zeltner started at UBS, the bank was seen as a local Swiss firm. Now UBS Wealth Management has more than $2 trillion in assets globally and a presence in more than 50 countries. “It’s funny to think that when I started in this industry 30 years ago there were 3.5 billion people on the planet, now we’re rocketing towards 9 billion,” says Zeltner, now 48. “Back then, the huge growth in Asia had yet to really begin.
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